"Ars Longa, Vita Brevis." That's what the poster read on the wall of my high school classroom. Made perfect sense to me- art is long, life is short. I knew right then I could create something bigger than a brand, bigger than a picture, bigger than me. Several years of creativity and life later, the "Dean" shirt was launched, and the "wrecking crew" came together. The year was 2006, and the time is still ours to this day.

Enter Vita Brevis

"Dream as if you'll live forever, live as if you'll die today." -James Dean

That's what the first shirts read, and that's how we try to live each and every day! Vita Brevis is here to put smiles on faces, inspire everyone to give life their all, and pick you up when life kicks back. We have but this one life to live, and it's up to us to make what we will of it. Over the last few years, our VB crew has widened from the original cabin party crowd and Cellarman's crew into a nationwide network of riders, musicians, artists, and real people who vow to live every day to the fullest. Vita Brevis is here for good, so live it, love it, and enjoy the adventure. We are more than clothes, we are more than stickers. We are a crew united by similar beliefs in the preciousness that is our lives. We live, we love, we laugh, we push. We don't back down, we never quit. We step up for what we believe in, and lift our fellows up when they fall. Thank you everyone for your support. It is with much admiration and love that I welcome you to the world of Vita Brevis!